Teach Kids Entrepreneurship Tip Three: Personal Branding

It’s becoming more and more important for people entering the workforce to be able to sell themselves and their ideas to potential employers or investors. As your kids have to start applying to summer camps, honors programs, or even college, guide them through thought experiments that will help articulate what sets them apart from their peers, from their quantifiable skills to their hobbies to their personality traits to their life experiences. As they write their “elevator pitch,” they’ll get a handle on how to market themselves, “sell” an idea, and get people interested in what they have to say.

david ariagno entrepreneurship three


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